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“Amazon is absolutely a disrupter, so we’re very
closely monitoring what they’re doing,” Bateman said. “It will be interesting to see if people trust Amazon with their home security. ”Some think traditional security companies should be concerned. “The difference is their reach,” Chris Johnson, president of the Direct to Consumer Division of Brinks Home Security, said at a recent industry panel. “As much as we have seen of the SimpliSafe TV commercials, that reach is nothing compared
to Amazon,” he said. “We need to figure out what our competitive advantage is, because the sky might actually be falling this time.